Joshua Buckwalter is a creative director and the president of central Pa AIGA He talked a lot about user experience not being the same as user interface. User experience consist of data analysis field research copy writing Interface design prototyping taxonomy. User interface is more about interface design and prototyping. He was trying to show the importance of user experience and and how it has to do with so many more things than interface does. I really enjoyed listening to Josh talk because when we normally have guest speakers they focus a lot on what they did and not about the process and I loved hearing about this.
I was inspired by Josh and the long process and the example he gave about when he went to the company with his group. Josh also came up with a bible including project brief commandments definitions process concept user stories. At the end of joshes talk he said that learn how to learn and be curious. This will take you far and will lead you to better opportunities. He talked about how this industry is always changing and how he learns something new every day at his job. Lastly he said his career got better when he started hanging out with the design community and getting involved in AIGA was one of his best moves. I think his presentation was great and I felt like I took a lot from his talk I will definitely get more involved.
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